Real stories. Real impact.
Add credibility to your companies achievements with ease with a video case study.
Why create a video case study? Traditional case studies are one of the most personal methods for sharing your companies achievements to your potential customer base. Whether a success in a sale, new product development or strengthening a customer relationship, we know you want to share this to everyone.
It is now time to stop relying on the impact of written content and add the power of reaching your audience with even more success. Time to go digital with your case studies and utilise the increasing number of channels and mixes available to your marketing team.
But, what are video case studies and why should you adapt them? Read on below.
Your clients, your best storytellers.
We all know that written testimonials and reviews are vital for end customers in the selection of your product or service. It is also true that video messages are retained 95% of the time in comparison to just 10% of messages that have been read.
This is where Epic Media come in. Combining video success and customer testimonials, we add credibility and bring any story to life. Becoming one of the most popular ways for customers to provide an endorsement, it is never too late to to get on board.
DON’T JUST TELL THEM, SHOW THEM…
From a single detailed testimonial to a montage of endorsements, you can create the perfect video for your marketing needs. Shape their story whilst retaining your company’s identity and brand. From a traditional interview setting, to a video of your product in use, make the the most relatable content with absolute ease with minimum effort.
CRAFTING THE PERFECT CLIENT VIDEO CASE STUDY…
1. INTERVIEWS
The honest opinion of your customer is the foundation to any case study. With video content, Epic Media will make sure to capture a clear narrative and add the emotion normally missed by traditional writing methods. Having the interviewee on screen increases authenticity and brings your case study to life among the sea of words already crowding the market. Whilst you cannot dictate what the interviewee will say, it is important that support your company’s brand and appeal to your audience in some way.
2. FILLER FOOTAGE
Whether it footage of your product in use or your service on screen, support footage add visual variety to a case study and breaks up the interview into digestible segments. More importantly, this footage also helps tell the story visually, often demonstrating evidence or examples of what the interviewee is talking about.
3. STRUCTURE
Creating a narrative that is convincing whilst keeping the viewer’s attention can be difficult. Just like telling a story, there should be a beginning, middle and end. Demonstrate the customers problem, how your company helped resolve their issue, then to conclude, what were the outcomes. Designed to promote your brand, case studies must also provide useful and practical information about your product service or offering.
4. WHAT IS THE RIGHT LOCATION?
The location sets the tone of your case study and as a result it is a critical design element when creating a case study video. It is often a location where the interviewee uses your product or service in their day to day activity, demonstrating the help your company has provided. More than one location can be used, but shooting time is often limited to the budget so this must be taken into consideration.
Top tips for creating a Video Case Study
- WHAT WAS THEIR CHALLENGE?
- Video Case Studies are perfect for relatability for any new potential customers. It is therefore vital that the challenge your interviewee required your product or service for is also a challenge for your target market.
- WHAT DID YOU DO TO ACHIEVE IT?
- Using a shift in style or tone of the video, the pivotal point of the video is when we introduce your product or service. By elaborating on how they overcame their challenge(s) using your company’s product or service, provides hope and lust for your target audience.
- WHAT WERE THE RESULTS?
- Lastly, you will need to highlight the benefits of your product or services. The more tangible and clear these results are the better. There are a number of production, scripting and logistical considerations to be taken into account when planning a case study film.
- WHO SHOULD BE THE INTERVIEWEE?
- The candidate has to be able to talk about your product or service first hand, how it helped them directly. Ensuring that they can tell the facts in a convincing manner is vital when you are speaking to your target audience through them. Sometimes multiple interviewees or contributors are required but they should all reinforce the same narrative.
- HOW MUCH CAN WE TALK ABOUT OUR COMPANY?
- This is a video case study and not a corporate video. Make sure to keep the video positive and avoid including anything too emotional or brand focused in the final cut.
- DO WE NEED TO HAVE A SCRIPT?
- Epic Media UK prefer to avoid the use of a script however a list of questions and message prompts always help. These can be shared with the interviewee before hand to help them prepare their answers.
- WHERE IS THE BEST PLACE TO FILM?
- It makes sense to film the case study at the interviewee’s place of work or at your own company’s premises. It is best to avoid filming in bland meeting rooms.
- CAN A VIDEO CASE STUDY GUARANTEE LEADS?
- It is helpful to add a call to action at the end of the video and place this video on your own sharing platforms. Traffic and clicks can then be monitored and tracked. We can create one of the most effective methods of marketing but it is down to you and your marketing team to use this content at the right time for your audience.
What areas do we cover? We offer case study video services throughout the UK, Epic Media UK is based in Northamptonshire, and we film across the county including Cambridgeshire, Oxfordshire, Leicestershire, Birmingham and of course the whole of London.
LET’S GET CREATIVE WITH A VIDEO CASE STUDY
Experience Epic Corporate Creativity, with Epic Media UK
We’ve been hand crafting corporate videos that captivate audiences, and drive marketing results for businesses and brands. Producing stunning video content that viewers will truly want to watch over and over again. Simply put, content that gives your customers the confidence and trust in you to make that final purchase from your business.
Epic Media UK care about our customers, and want to ensure that you get the traction you deserve, and get the best ROI from your marketing budget. Our passion is to tell the story of your brand in the most engaging and dynamic way possible.